Description:

A purpose-built SaaS platform designed to replace fragmented production workflows with a connected operating system for film and television. From product strategy and AI integration to platform development and go-to-market planning, Filmik was designed to modernize how productions collaborate.

How It Was Delivered:

Intelligence → Product strategy, roadmap planning, AI roadmap, workflow automation, and operational design

Pulse Lab → User research, rapid prototyping, interface design, product validation, and continuous design iteration

Platform → Full-stack SaaS architecture, microservice development, role-based workflows, API integrations, and scalable infrastructure

Engine → Subscription strategy, onboarding, analytics, communications, public profiles, and product growth planning

Platform:

SaaS platform development, AI-assisted workflows, product strategy, digital platform architecture, subscription systems, API integrations

Website:

Filmik.io

Overview

Film and television productions have traditionally relied on spreadsheets, disconnected software, email threads, and manual coordination to manage increasingly complex workflows. Filmik was created to replace those fragmented processes with a single platform built specifically for how productions actually operate.

Dutch partnered with Filmik from the earliest stages of product definition, helping identify the market opportunity, shape the product vision, design production-first workflows, and build a scalable SaaS platform serving coordinators, performers, production offices, and independent productions.

Beyond product strategy, Dutch established and led the product organization itself. We assembled and managed the development and design teams, directed day-to-day product execution, prioritized the roadmap, and guided feature development from concept through deployment. This operational model allowed the platform to evolve rapidly while maintaining a clear long-term product vision.

Rather than adapting generic project management software, Filmik was architected around real production operations. Working alongside industry professionals, Dutch mapped department workflows, designed role-based permissions, and developed collaborative systems that simplify production management while supporting both union and non-union productions. As the platform matured, AI-powered script breakdowns, performer profiles, submission workflows, media management, production documentation, and analytics transformed Filmik into a true operating system for modern production.

To support long-term scalability, new capabilities were developed as independent microservices connected to the platform’s core architecture, allowing features to be released, updated, and expanded without disrupting the broader application. The administrative back office was also completely reimagined, providing production teams with the tools needed to manage users, projects, communications, reporting, and platform operations more efficiently.

Filmik production dashboard displayed on a tablet

Results

Purpose-built SaaS platform designed specifically for film and television production workflows
AI-assisted production tools that reduce administrative overhead and improve operational visibility
Scalable microservice architecture supporting continuous product evolution and third-party integrations
Centralized back-office administration designed to streamline production management and operational oversight
Integrated communications across in-app messaging, email, SMS, website, social media, and YouTube
Connected ecosystem through multiple third-party APIs, enabling calendars, storage, authentication, notifications, analytics, and AI services

Platform Highlights

Product → SaaS operating system purpose-built for film and television production
Product Leadership → Product strategy, roadmap planning, development management, and design leadership led by Dutch
Development → Dedicated development and design teams assembled and managed by Dutch
Architecture → Modular SaaS platform with microservice-based feature development
Users → Coordinators, performers, production offices, department heads, independent productions
Core Features → Projects, Scene Cards, Submission Boards, Public Profiles, Calendars, Media Management, Production Documentation
Communications → In-app messaging, email, SMS, website, social media, and YouTube content production
AI → Script breakdowns, workflow automation foundation, production assistance
Integrations → Calendar, cloud storage, authentication, analytics, messaging, and AI platform APIs
Growth → Subscription platform, onboarding, analytics, public talent profiles, scalable architecture

Filmik project shortlist and submissions interface displayed on a laptop

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