Expanding A Franchise Through Content — Episode Ardyn
Overview
For Final Fantasy XV: Episode Ardyn, Square Enix partnered with Dutch to develop a content program that would extend the narrative of the franchise while building anticipation for the release.
The work included the production of broadcast-ready trailers in 30, 15, and 10-second formats, designed to deliver high-impact storytelling across multiple touchpoints. In parallel, social content was developed to support ongoing engagement, adapting the narrative for shorter, platform-native formats.
Dutch also led behind-the-scenes (BTS) production and post-production, capturing the creative process and expanding the story beyond the core game content. This provided additional depth for fans while creating a continuous content stream around the release.
The result was a coordinated content system that supported both awareness and engagement, ensuring that the story of Episode Ardyn reached audiences across platforms and formats.
Results
- Increased franchise and game launch awareness across broadcast and digital channels
- Sustained engagement through social and behind-the-scenes content
- Contribution to continued adoption, sales, and player engagement
- Consistent content delivery across multiple formats and platforms
System Outcome
A multi-format content system that extends franchise storytelling across broadcast and digital channels, driving awareness, engagement, and sustained interest.
Current State
A successful content expansion within the Final Fantasy XV universe, contributing to ongoing franchise visibility and engagement among both existing fans and new audiences.
